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It's healthy, not costly

By wire services
Published October 13, 2004

What can you buy for 64 cents?

For about the price of a candy bar, you can buy a day's worth of fruits and vegetables, according to a recent study by the Department of Agriculture.

The study debunks the myth that eating healthfully is expensive, says Dr. Elizabeth Pivonka, president of the Produce for Better Health Foundation, the organization behind the 5 a Day the Color Way initiative designed to get consumers to eat more fruits and vegetables.

The study, based on A.C. Nielsen data, found that more than half of fruits and vegetables cost an average of 25 cents or less per serving, and that most fruits and vegetables are cheaper fresh than frozen or canned.

To read the USDA report, see www.ers.usda.gov/publications/aib790/

[Last modified October 12, 2004, 13:32:09]

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